Privacy Policy
Effective date: November 3, 2026
Cheery Cow Limited Liability Company (“Cheery Cow,” “we,” “us”) is a Texas limited liability company that makes mobile apps. This policy explains what information our apps collect, why, who we share it with, and the choices you have. It covers Yolkly, ShotPup, this website, and any other app that links to this page (together, the “Services”).
The short version: we collect what we need to run the apps, we use a small number of named service providers to do it, we do not sell your personal information or use it for targeted advertising, and you can delete your data at any time.
1. Information we collect
Yolkly
- Account information. When you open Yolkly we create an anonymous account with a random identifier, so no email is required. If you choose to sign in with Apple or Google, we receive your email address and an account identifier from that provider.
- Profile and goals. Information you enter during setup, such as height, weight, birth year or age, sex, activity level, goal weight, and calorie or macro targets.
- Food logs. Meals, foods, portions, calories, macros, and notes you save.
- Content you submit for logging. Food photos, nutrition-label photos, voice recordings, text descriptions, barcode numbers, and search terms.
- Subscription status. Whether you have an active trial or subscription, as reported by Apple. Apple handles payment; we never see your card details.
- Usage and diagnostic data. Which screens and features are used, app version, device model, operating system, language, approximate region derived from IP address, and crash or error logs.
ShotPup
- ShotPup does not require an account or sign-in. Information you enter is stored on your device.
- We may collect basic usage and diagnostic data (as described above) to keep the app working and understand which features are used.
Website and email
- If you email us, we receive your email address and whatever you include in your message.
- Our hosting provider processes standard web request data (such as IP address and browser type) to deliver and secure the site. We do not use advertising cookies on this site.
Some of this information, such as weight and eating habits, may be considered health-related or “sensitive” data under some state laws. You choose what to enter, and we use it only to provide the features you ask for.
2. How we use information
- To provide the apps: create your account, save and sync your logs, calculate targets, and unlock your subscription.
- To identify foods and estimate nutrition from the photos, voice, text, and barcodes you submit (see section 3).
- To keep the Services secure, prevent abuse, and fix bugs.
- To understand how features are used so we can improve them.
- To respond to your support requests.
- To comply with the law and enforce our Terms of Service.
We do not sell your personal information, share it for cross-context behavioral advertising, or use it for targeted advertising. We do not use your food photos, voice recordings, or logs to train our own AI models.
3. AI processing of photos, labels, and voice
When you log food with a photo, a nutrition label, or your voice, Yolkly sends that content to Google’s Gemini API to identify the food and estimate portions and nutrition. The request goes through our own server and is sent only when you choose to log something. Google processes this content to return a result to us, under Google’s terms for paid API customers, which state that this data is not used to train Google’s models. The resulting estimate is saved to your food log. AI estimates can be wrong, so please review them before saving.
4. Who we share information with
We share information only with service providers that help us run the Services, and only as needed for them to do so:
- Supabase: account authentication (including anonymous sign-in) and database storage for Yolkly.
- Google (Gemini API): AI analysis of food photos, labels, voice, and text you submit. If you choose Sign in with Google, Google also authenticates you.
- Cloudflare: hosting for our website and API, network security, and email forwarding for support@cheerycow.com.
- PostHog: product analytics and diagnostics, to understand app usage and fix problems.
- Apple: app distribution, Sign in with Apple, and processing of subscriptions and payments.
When you search for or scan a food, Yolkly looks up nutrition data from public databases, USDA FoodData Central and Open Food Facts. These lookups send only the search term or barcode number, not your account or personal details.
We may also disclose information if required by law or legal process, to protect the rights, safety, or property of our users or others, or as part of a merger, sale, or transfer of our business, in which case this policy will continue to apply to your information.
5. How long we keep information
We keep your account and logs for as long as your account exists. When you delete your account, we delete your account and associated data promptly, and in any case within 30 days. Backups and logs that may contain your data are purged within 30 days. We may keep limited records longer only where the law requires it or to resolve disputes or prevent fraud. Content sent to Gemini for analysis is not stored by us apart from the result saved in your log. Analytics data is not used to identify you and is deleted on our provider’s standard schedule.
6. Deleting your account and data
- In the app: In Yolkly, go to Settings and choose Delete account. This permanently deletes your account and logs.
- By email: Email support@cheerycow.com from the address tied to your account (or include your in-app account ID if you use an anonymous account) and ask us to delete your data.
- ShotPup: Data is stored on your device; deleting the app removes it.
- Subscriptions: Deleting your account or the app does not cancel an Apple subscription. Cancel it in your iPhone’s Settings > [your name] > Subscriptions.
7. Your privacy rights
Depending on where you live, including California, Texas, and other U.S. states with privacy laws, you may have the right to:
- know what personal information we have about you and get a copy of it;
- correct inaccurate information;
- delete your information;
- opt out of the sale of personal information, targeted advertising, or profiling (we do none of these); and
- withdraw consent where we rely on it.
To make a request, email support@cheerycow.com. We may need to verify your identity before acting, and we will respond within the time required by law (generally 45 days). You may use an authorized agent where the law allows. If we deny your request, you can appeal by replying to our response with “Appeal” in the subject line; we will respond to appeals within the legally required time. We will not discriminate against you for exercising any of these rights.
8. Children
Our apps are intended for adults 18 and older and are not directed to children. We do not knowingly collect personal information from children under 13. If you believe a child has given us personal information, contact support@cheerycow.com and we will delete it.
9. Security
We use reasonable safeguards, including encryption in transit, access controls, and reputable infrastructure providers, to protect your information. No system is perfectly secure, and we cannot guarantee absolute security.
10. Where information is processed
We are based in the United States, and our providers may process information in the United States and other countries. By using the Services from outside the U.S., you understand that your information will be processed in the U.S.
11. Not medical advice
Our apps provide general information and estimates for wellness and personal tracking. They are not medical devices and do not provide medical advice. See our Terms of Service.
12. Changes to this policy
We may update this policy as our apps change. We will post the new version here and update the effective date. If a change is material, we will also let you know in the app or by other reasonable means before it takes effect.
13. Contact
Cheery Cow Limited Liability Company, Texas, USA
Email: support@cheerycow.com
Mailing address available on request.